Entries by Florence Design School

Photography lighting tips

In photography, the lighting pattern in shooting portraits is fundamental to have under control: this is the way light and shadow play across the face to create different shapes, or simply what is the shape of the shadow on the face. The portrait lighting patterns are in four: split lighting, loop lighting, Rembrandt lighting and […]

Industrial design research questions

Industrial design is by definition strictly related to the evolution and progress of technology and industrial production processes. The big questions that dominates all fields of industrial design research originates from the complexity and diversity of all possible engineering design methodologies: is it possible to produce findings that harmonize such a fragmented sector? Can the development […]

Industrial design awards and competitions: IDEA

The International Design Excellence Awards (IDEA) is an award program previously co-sponsored by BusinessWeek magazine, and in 2010 Fast Company magazine and the Industrial Designers Society of America (IDSA). According to the IDSA, IDEA “is dedicated to fostering business and public understanding of the importance of industrial design excellence to the quality of life and […]

Photography aesthetic elements

In photography aesthetic elements are arranged in a scene to form a particular visual outcome, called composition. Composition can also be about picking a viewpoint to form a pleasing visual outcome. In practical terms, the photographer tends to use both “arrangement” and “choice of viewpoint”. In general, composition aims to direct the viewer to see the […]