GOOD DESIGN is an international symbol of a company’s firm commitment to innovation and superior design embodiment. Materials and products are accessed into the Museum’s Permanent Design Collection and frequently exhibited in the United States and abroad.
This year is its 65th. GOOD DESIGN can be called the oldest and the most eminent Awards Program organized worldwide.
Founded in Chicago in 1950 by Edgar Kaufmann together with such pioneers in modern design as Charles and Ray Eames, Russel Wright, George Nelson, and Eero Saarinen.
GOOD DESIGN honors the yearly achievements of the best industrial and graphic designers and world manufacturers for their pursuit of extraordinary design excellence. This may be intended in therms of courage or a disruptive idea.
For over six decades since its inception, The Chicago Athenaeum continues the organization of the program to create a revived awareness about contemporary design and to honor both products and industry leaders in design and manufacturing that have chartered new directions and pushing competitive products in the world marketplace. Every year, designers and manufactures in about 55 nations are honored for their singular achievements in producing unique view of contemporary design. For 65 years, everything and anything produced in and for the environment from a paperclip to a Boeing 787 Dreamliner or NASA Space Ship have been honored.
Here you have a suggestion on how to be a good designer and become a winner in future editions.
“To be able to produce something you have to persuade a company. Design is a concept-based business, there are in fact no definite answers when presenting visuals. Sometimes the best way to sell your idea is to present multiple variations of it. Show that your concept is flexible and that changes are easily adapted. Instead of bringing just a single sketch to a pitch meeting bring multiple options. Usually three or four different design choices is a good starting point. Although the options do not have to be different, make sure the changes are obvious. You want the options to look like options and not just slight tweaks to a single design.”
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